the book on media ken aletta joins us. first to my partner ty down at the nyse today. >> thanks very much. the dow down again today. hit its lows about 11:00 and then i got in the car to come down here and then it started to come back. each passing block, as i drew nearer, the dow industrials rose a little higher. nonetheless, down about 82 points, about half a percent over the past couple of days. we're town 1%. 15,530.19, well above 15,000, up about 18% year to date as you see on that chart. let's take a look at the s&p and see where it stands, down again half a percent at 1699, nipping below 1,700. the nasdaq off 22 points, two-thirds of a percent and the russell, after sort of high after high at 1053 right now, down 9.99 points. ten-year note, there you see the yield at 2.66 and change, and gold down $19 an ounce at $1,282. that's the first time below that -- i guess below 1300 in a couple of weeks for gold. let's get some of the trading action here with bob pisani. a little fed speak, a little whatever. >> believe it or not, this is practically the weakest day since the end of june.